The story of LibriBianchi

For more than thirty years Lorenzo created international advertising campaigns, but his multifaceted personality still pushed him to paint, to write stories for the cinema, to shoot videos, take serial photographs and design books. In 2000 Lorenzo finally returned to his youthful artistic aspirations, leaving the screamed language of advertising for the apparently silent language of sculpture.

It starts again from the two fundamental concepts of his training: books, as raw material, for him a symbol of culture and saving study, and white, a reminder of his origin as pastry chefs like his father and grandfather (the apron, the hat, the flour, the sugar, etc.). With his artistic expression, he seeks a more intimate, more spiritual relationship with himself and with the 'other'. It was during this period that he began working on his White Papers.

Her continuous search for beauty led her to return to Italy in the mid-90s, to move to the Tuscan countryside where she became co-founder of HMG, a small creative niche design and communication studio and won the bet that you can live in nature, without losing contact with the world and with important international clients. Proud mother of three daughters, a social activist, her eclectic streak pushes her to develop innovative research with a Permaculture project in parallel with HMG.